New CEO of CR Brands Welcomed by

A resident of Hunting Valley, Resilience Capital Partners founder and co-CEO Bassem Mansour leads portfolio and investment decisions for an Ohio company with a two decade-long track record of operational success. In February 2021, Bassem Mansour and his team welcomed Tim Seitter on board as CEO and president of the Resilience portfolio company CR Brands.

Since the early 2000s, CR Brands has driven innovation, sales, and marketing of a variety of nationally distributed “Powerfully Pure” cleaning products that lead the market. Among its high-profile licensing partnerships are those involving OxiClean and Arm & Hammer. In 2020, the latter brand’s Essentials line of disinfecting wipes was successfully launched, with the product distributed at retail locations across the country.

In accepting leadership of CR Brands, Mr. Seitter leverages a quarter century of packaged goods industry experience that includes guiding the Oral Care Strategic Business Unit of Church and Dwight. He was also president, Americas and Europe, of the global contract research company ClinChoice, Inc. Mr. Seitter described the present moment as an exciting one for CR Brands, as its new product launches and brand-building activities generate renewed positive momentum.